Roberto Pompili: Voice Actor

What Makes A Good Voiceover Artist?

All companies that use advertising campaigns need a good voiceover artist on their side. Voiceover artists are often less well known than regular actors, but that doesn’t mean they don’t have as many skills, or work as hard!

As you will see from this extensive profile of skills, a voiceover artist does much more than repeat lines of script into a microphone. In this post, you will learn about what a voiceover artist really does, and what makes a good voiceover artist too!

What does a voiceover artist do?

Voiceover artists are employed by corporations who need effective advertising for their products and services. You will hear voiceover artists every single day if you listen to the radio or watch TV!

A voiceover artist’s job is to bring the script to life, effectively describing or selling the product or service. In some cases, the voice-over artist will be hired for a documentary, employing a less sales-pitch type tone, and instead simply describing or offering information over the video being shown. 

Most of the time, voice-over artists are employed by the movie industry, commercial companies for advertising, radio stations, the TV industry, or documentary filmmakers.

3 things a good voiceover artist knows

Now you know a little more about what a voiceover artist does on a day-to-day basis, let’s take a look at what makes a good voiceover artist!

What makes a good voiceover artist? Let’s take a look!


A wide range of dialect, accent, and language skills. 

As you can see from the extensive profile Roberto Pompili has to offer, being a voiceover artist is about more than using your own voice and accent. The best voiceover artist has a wide range of dialectic, language, and accent skills that can be offered to a wider range of clients.


Being bilingual is a plus, but even if you can’t speak two languages, any voiceover artist will work hard to learn regional accents in their own language, to make them more employable and suitable for different jobs. An ability to employ different tones of voice depending on the subject matter.

Not only should a voiceover artist have a range of dialects and accents at their disposal, but they should also be able to employ different tones of voice to match the job they are given.


If you watch TV or listen to the radio, you will know that different advertisements or voiceover segments require different tones to fit the vibe of what is being said. For example, a car insurance advert will need a more upbeat, sales-pitch-sounding tone, compared with a cancer charity, which would need a more serious, empathetic tone. A dedication to their craft and consistent work ethic. 

Above all, any voiceover artist worth their salt will treat their job like a constant learning process. No voice-over artist can do everything; we are always learning and growing as we experience new things. 


Final thoughts


Do you need to hire a voiceover artist for your next media project? Contact Roberto Pompili today for more information!


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